hi there,
I am Tobi Familoni
Senior Product Designer | B2B SaaS & Fintech | Complex Systems, Design Systems, UX Strategy

About me
With 9+ years of experience designing B2B SaaS, fintech, and enterprise products across web and mobile, I specialise in turning complex, constraint-heavy systems into clear, usable experiences that help people do their work with confidence. My work sits at the intersection of product discovery, user research, systems thinking, and high-fidelity interface design. I’ve led end-to-end design across admin-heavy domains like workflows, configuration, task management, and business operations; from problem framing and research through delivery, measurement, and iteration.
experience
Lightspeed
(2025)
Led the end to end UX design for Task Management features used by restaurant owners and managers, shaping clearer workflows and stronger product usability.
Delivery Hero
(2024)
Designed internal tools that improved product team workflows, communication, and execution across multiple projects
SeamlessHR
(2022)
Responsible for managing the Product Design team and giving direction to the product design process.
Ladder.io
(2019)
Frontend Development for Conversion Rate Optimization. Building Landing pages for Conversion and A/B Testing. DOM manipulation using Javascript for A/B Testing.
Center of Excellence for Software Engineering (CoEx)
(2015)
Responsible for giving direction to the team regarding software design, especially user interface design as well as front-end development
education
Obafemi Awolowo University, Nigeria
(2015)
BSc Computer Science with Mathematics
International School of Ibadan
(2008)
hi there,
I am Tobi Familoni
Senior Product Designer | B2B SaaS & Fintech | Complex Systems, Design Systems, UX Strategy

About me
With 9+ years of experience designing B2B SaaS, fintech, and enterprise products across web and mobile, I specialise in turning complex, constraint-heavy systems into clear, usable experiences that help people do their work with confidence. My work sits at the intersection of product discovery, user research, systems thinking, and high-fidelity interface design. I’ve led end-to-end design across admin-heavy domains like workflows, configuration, task management, and business operations; from problem framing and research through delivery, measurement, and iteration.
experience
Lightspeed
(2025)
Led the end to end UX design for Task Management features used by restaurant owners and managers, shaping clearer workflows and stronger product usability.
Delivery Hero
(2024)
Designed internal tools that improved product team workflows, communication, and execution across multiple projects
SeamlessHR
(2022)
Responsible for managing the Product Design team and giving direction to the product design process.
Ladder.io
(2019)
Frontend Development for Conversion Rate Optimization. Building Landing pages for Conversion and A/B Testing. DOM manipulation using Javascript for A/B Testing.
Center of Excellence for Software Engineering (CoEx)
(2015)
Responsible for giving direction to the team regarding software design, especially user interface design as well as front-end development
education
Obafemi Awolowo University, Nigeria
(2015)
BSc Computer Science with Mathematics
International School of Ibadan
(2008)
hi there,
I am Tobi Familoni
Senior Product Designer | B2B SaaS & Fintech | Complex Systems, Design Systems, UX Strategy

About me
With 9+ years of experience designing B2B SaaS, fintech, and enterprise products across web and mobile, I specialise in turning complex, constraint-heavy systems into clear, usable experiences that help people do their work with confidence. My work sits at the intersection of product discovery, user research, systems thinking, and high-fidelity interface design. I’ve led end-to-end design across admin-heavy domains like workflows, configuration, task management, and business operations; from problem framing and research through delivery, measurement, and iteration.
experience
Lightspeed
(2025)
Led the end to end UX design for Task Management features used by restaurant owners and managers, shaping clearer workflows and stronger product usability.
Delivery Hero
(2024)
Designed internal tools that improved product team workflows, communication, and execution across multiple projects
SeamlessHR
(2022)
Responsible for managing the Product Design team and giving direction to the product design process.
Ladder.io
(2019)
Frontend Development for Conversion Rate Optimization. Building Landing pages for Conversion and A/B Testing. DOM manipulation using Javascript for A/B Testing.
Center of Excellence for Software Engineering (CoEx)
(2015)
Responsible for giving direction to the team regarding software design, especially user interface design as well as front-end development
education
Obafemi Awolowo University, Nigeria
(2015)
BSc Computer Science with Mathematics
International School of Ibadan
(2008)